Monthly Archives: October 2022

Managing video editing requires input from many different teams, creatives, and stakeholders.

In today’s fast-paced, data-driven world, video and its impact on brand awareness has never been more important. As a result, there is much more video content than ever before. Working well with other team members is all about communications. Keep the teams in touch through each step of the editing process.

Why is video editing important?

Video editing is important because it helps to construct a storyline, create context, and build an emotional connection between brands and their consumers. It also makes it easier to communicate ideas and concepts with a broader audience. It’s important to note that video editing services don’t just apply to Hollywood. In fact, businesses need smarter video editing, too. Video editing capabilities have evolved significantly over the past decade, allowing brands to tailor their content to suit any audience. Video editing software has helped to democratize the medium, letting businesses create custom video content tailored to their brand.

Video Editing Process: From Script to Screen

A video editing workflow typically follows these essential steps: – Script writing – A video editing workflow begins with a script. The script acts as an outline for the video content and includes information about the video’s purpose and intended audience. Scripts are written in conjunction with the video concept and are usually planned with another team member such as a marketing manager or creative director. – Planning and gathering footage – Video editing also involves gathering footage, which can be done through a variety of methods including on-the-ground filming or using stock video. The editor decides what clips to use and where in the video they will be placed, creating a cohesive flow of imagery and sound. – Transcribing and subtitling – Video editing also involves transcribing the video’s audio and subtitles. This step is particularly important when creating content in a different language or with a deaf or hard-of-hearing audience in mind. – Post-production – Post-production includes special effects, video transitions, and audio editing. Special effects can include adding logos, creating visual effects, or even incorporating graphics and 3D models to add depth to the video. – Mastering and publishing – Finally, video editing software makes it easy to export the video, convert it to the right file format, and publish it to different social media channels.

When should video be edited?

Video editing should be done as soon as possible whenever possible. This will allow you to make edits to your video while you still remember what you wanted to say. If you wait until the last minute, you risk making your video less effective because you will be too stressed out to find the right words. Be sure to have your script and storyboard completed before you start the actual video editing process. While you don’t want to spend too much time editing, it’s important to take enough time to get the video to a publishable quality level. Typically, a video should be edited for at least 1-2 hours. If you edit a video for less than 1 hour, it’s likely you’ll miss something important. If you edit more than 2 hours, you may be overdoing it.

Which tools should you use for your video editing workflow?

Full service video editing and post production studio
Full service video editing and post production studio

The two most popular video editing tools are Adobe Premiere Pro and Final Cut Pro. Both programs are highly capable, easy to use, and can be connected to a variety of third-party software. Depending on your needs, you can opt for a monthly subscription-based service or pay a one-time fee. If you’re looking for an all-in-one solution for your video editing needs, Animoto is a great choice. This cloud-based service lets you quickly and easily create high-quality videos for just about any social media channel. Another option is Wistia, which is a great choice for companies who want to do a lot of video marketing.

Keep everyone informed with each editing process.

Video editing is an important part of video production. Video editing requires input from many different teams, creatives, and stakeholders. Video editing is the process of selecting and arranging clips from footage to tell a story. It’s best to maintain good communications with the team as you progress in the editing process.

Mike Haller
4501 Mattis Road 63128
St Louis Video Editor